Not simply Digital

Digitalization promises efficiency, clarity, and smoother workflows—but only when done right. Many companies invest in new systems only to find that daily operations still depend on the same old spreadsheets. The gap between available technology and real internal adoption remains wide, and understanding why is the first step toward closing it.

Artificial intelligence is reshaping the corporate landscape at high speed—often accompanied by skepticism, uncertainty, and fears of job losses. While some companies still view AI merely as a tool for cutting costs, a different picture is emerging: AI offers tremendous opportunities for growth when implemented strategically and with people at the center. This article highlights common misconceptions, presents practical examples, and demonstrates how AI can strengthen companies without diminishing the human element.